Annie Leonard

New head of Greenpeace USA, community organiser

The in-coming head of Greenpeace USA, Annie Leonard is best known for her 2007 animated documentary, The Story of Stuff, which explores the lifecycle of material goods and offers a critical perspective on excessive consumerism. The film is credited with taking a networked approach to engagement, building a community around educational resources, materials for faith based groups and showings of the film itself. Similar approaches have been very successful in anti-fracking movement as well as the recent rise of, and it is expected that Leonard will take this focus on community organising to her new role at Greenpeace. She is less active on Twitter than some others in the field, but can be found @AnnieMLeonard.